The Importance of Being a Good Author

I get a lot of independent authors asking me how they can cut corners (in a less invasive way of course) when it comes to pre-publication resources. It is very expensive to publish a book professionally, of course. There are editors and proofreaders and designers and formatters and let’s be honest, the list is endless and your bank account is not.

But. BUT. If you’re not ready to invest some money, you’re not ready to publish a book. The difference is between a book with quality and one without it. Between a 5-star read and a 2-star read. The difference is between a book that sells and one that doesn’t. If you don’t care about your book selling or your book being a product of quality, then I would suggest that you don’t publish it mass-market. There are plenty of private publishing websites where you can order a few books for family and friends and call it a day. You see, you’re not only hurting yourself by publishing a B-grade novel. You are hurting the entire industry.

Last week, I started reading an independently published novel that had a typo on the first page, and I haven’t been able to get back to it since. It’s the second installment of a favorite series of mine, only a favorite because the plot is so amazingly good. The first book, however, was not written very well, was riddled with typos, and needed a solid edit. My experience with it was affected drastically because of all these negative elements. It could have been so much better had the author had a solid team behind her. It makes me not even want to read independent works, even though some of mine are independent.

If independent works are stamped with this less-than-acceptable-quality, how can any of us make a name for ourselves? This goes for marketing, too. We, the independent authors, are already known as selfish and douchey for our choices to DM readers, throw review policies out of our minds, and relentlessly self-promote.  How can any of us make an admirable, legitimate name for ourselves when we face all of this negativity in the industry? It starts with the authors. We have to run a good business by putting out a quality product and treating our customers with respect. We do that by having a solid publishing team behind us to make our product shine, and by marketing in such a way that is not intrusive or disrespectful. This way, our names will not already have a negative connotation before we are even known for them.

Put out a good product, market smart, and be a good author.

_MG_1305A Bestselling Author and Psychology Today Blogger from Burbank, California, Allie Burke is the Vice President of the non-profit organization Stigma Fighters. Having been recognized as writing a “kickass book that defies the genre it’s in,” Allie’s love affair with prose has led her to develop the only literary society and magazine of its kind, which is now known as Organic Coffee, haphazardly.

Her life is a beautiful disaster, flowered with the harrowing existence of inherited eccentricity, a murderous family history, a faithful literature addiction, and the intricate darkness of true love. These are the enchanting experiences that inspire Allie’s fairytales.

From some coffee shop in Los Angeles, she is working on her next novel.


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